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PPC Manager - London

Type: Permanent Full-Time
Salary: £25,000 to £30,000 pa
Job Ref: LB2755
Are you a PPC Manager with experience in managing search accounts? A fantastic opportunity has arisen for a PPC Manager to join a Digital Hub within a global industrial supplier located in central London. The aspiring London-based global industrial supplier are looking to grow their digital marketing team and are currently seeking to hire a PPC Manager. As the successful PPC Manager, you will be required to grow major acquisition channels, whilst creating a learning agenda and defining what related tools the client needs to acquire or build in order to be successful.

As a PPC Manager, you will have the opportunity to view this role as a journey to change the industrial supplies market in the UK while shaping the culture and direction of a fantastic digital team.

This role is perfect for a PPC Manager that is ambitious, aspires fast growth and seeks new ideas to succeed!

Role and Responsibilities
Roles and Responsibilities as a PPC Manager:

• Manage the day to day activities within the SEM accounts
• Define the requirements for the in-house tools and build a close relationship with Google and Bing to stay abreast with industry developments and identify new opportunities

Search Engine Advertising
• Refine and deliver the SEA strategy on both Google & Bing.
• Growing, analysing and segmenting the keyword universe.
• Write engaging ad copy, relevant to users searches.
• Expand on the usage of ad extensions.
• Implement and optimise RLSAs.
• Define improvements to in-house tools.
• Responsibility for SEA KPIs, setting and delivering on overall goals.

Product Listing ads and other product data feed opportunities
• Implement RLSAs for Google Product Search.
• Optimise Bing Shopping campaigns.
• Manage the relationship with our external data feed provider.
• Optimise performance on Shopping Comparison Engines.
• Identify and engage on opportunities with our product data feeds (content optimisation).

Other digital marketing related responsibilities:
• Support their digital roadmap and strategy.
• Help build out landing page and content opportunities.
• Support the overall marketing calendar.
• Other ad-hoc tasks as they arise.

Skill Set
The successful PPC Manager will have the following skills and experience:

• Sound knowledge of PPC SEM across Bing & Google.
• 1 - 2 years experience in a PPC focused role
• Sound knowledge of SEM (Paid & Organic).
• Able to use web analytics software, specifically Google Analytics.
• SQL skills are of benefit.
• Demonstrable understanding of Shopping Comparison Engines.

Your background & experience:

• Educated to a minimum of a degree level
• Commercial acumen must be able to measure, report and optimise on campaign parameters.
• Experience in a B2B or tools and maintenance supplies role preferred.

Apply below or to find out more information about the PPC Manager job, contact Lauren Bishop on lauren.bishop@opiliorecruitment.co.uk or call 0207 183 7145 quoting the reference LB2755.

Apply Back to Results

If this isn’t the right role for you, we are working on other PPC Jobs so please call Lauren on 0207 183 7145 to discuss.

Refer a friend; if we successfully place someone you have referred to us, we will give you £200 as a thank-you!!


Lauren Bishop

Lauren Bishop

Recruitment Consultant

Lauren specialises in:

E: lauren.bishop@opiliorecruitment.co.uk
T: 0207 183 7145
M: 07823 411 087

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