Digital Marketing Specialist

£32,000 to £40,000 pa | 10% contributory pension = staff discount 20% - superdrug discount card + 25 +8 bank holiday

Buckinghamshire | Permanent Full-Time

Work with a leading UK retailer in this challenging but exciting digital marketing position. You will be a driving force in traffic acquisition, conversion and brand awareness with the chance to really make an impact on the company's online success.

Project Management Recruitment

Digital Marketing Specialist

£32,000 to £40,000 pa | 10% contributory pension = staff discount 20% - superdrug discount card + 25 +8 bank holiday

Buckinghamshire | Permanent Full-Time

Ref: MD2722

Want the opportunity to be part of a forward-thinking digital team with one of the UK's top retailers as their new Digital Marketing Specialist? As the Digital Marketing Specialist, you will be responsible for driving online traffic and brand awareness in order to maximise the sales potential for the eCommerce site. If you are enthusiastic, results-focused and passionate about digital marketing then you should continue reading. You will also have the opportunity to gain line management experience and take the lead in directing external agencies when implementing the marketing strategy.
A regular name on the Sunday Times 100 Best Companies to Work For, this company invests in its employees and will offer you, the Digital Marketing Specialist, a real chance to develop and learn within a successful and growing business.

Role and responsibilities

As Digital Marketing Specialist, you will be expected to:
• Support the Digital Manager in maximising traffic, conversion, participation and ROI from the online trading activity.
• Manage the Affiliate Marketing and Digital Marketing advertising relationships, liaising with the various parties around new opportunities and strategy to build our affiliate scheme and paid search activity.
• Communicating promotional and other activity to Affiliates and Paid Search agency to support activity and reach revenue targets.
• Regular reporting to evaluate the performance of digital marketing initiatives.
• Work with internal digital team to optimise SEO of the site and recommend commercial improvements.
• Support the Front End Lead to optimise internal search on the website to drive customer conversion.
• Regular analysis and reporting of website traffic and initiatives, using Google Analytics & Excel, with recommendations for actions & improvements.
• Manage, review and challenge the performance of External Agencies against agreed KPIs.
• Line Management of a direct report to achieve their individual KPIs and personal development objectives.
• Working with Digital Manager to ensure that the digital marketing budget is being utilised with an agreed ROI.
• Work closely with the CRM Team and the Marketing Team to maximize brand awareness.
• To be the skilled online expert – Keep up to speed with developments in the latest online marketing technologies and innovations and ensure the business is at the forefront to take advantage of developments.
• Develop effective internal and external working relationships to support and enhance sales and performance.
• Manage and deliver projects as and when required.

Skill set

The successful Digital Marketing Specialist will have the following:

• The ideal candidate will have E-commerce knowledge, as well as experience in Affiliate Marketing, PPC and display advertising and an understanding of SEO
• Strong communication skills with the ability to influence and negotiate with both internal and external business teams
• Experience managing agencies
• Proven experience in reporting, analysis and presentations based on website traffic and initiatives
• Excellent attention to detail with strong numerical skills with the ability to analyse and interpret volume data
What’s in it for you?
• A competitive salary
• An achievable bonus scheme
• A healthy contributory pension scheme
• 25 days’ holiday (+ bank holidays)
• A fantastic staff discount scheme
• Lots of perks including discount off big high street names, extra discount off products, payroll giving and free parking

Apply today

To apply for this job, please fill out the form below. To find out more information about the Digital Marketing Specialist job, email Megan or call

0207 183 7145

quoting the reference MD2722.

Megan Douglas

Megan Douglas

Recruitment Consultant

Megan specialises in: Digital Marketing, SEO, PPC, Ad Ops, PR, Comms & eCommerce

07870 415 785
0207 183 7145
megan.douglas@opiliorecruitment.co.uk

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