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Digital Marketing Manager - London

Type: Permanent Full-Time
Salary: £45,000 to £50,000 pa basic, upto 20% variable
Job Ref: MD2784
An amazing opportunity to work as the Digital Marketing Manager for one of the largest publishers in the UK has come up.

As the Digital Marketing Manager, you will be in charge of increasing consideration of subscription and to drive traffic to the Online Shop and Contact Centre using all digital channels in the UK and Ireland.
Managing the subscriber acquisition budget, generating high quality leads and purchasers at the minimum possible cost, are only a few of the exciting tasks that you will be in charge of.

This is a fantastic opportunity for a Digital Marketing Manager looking to work within a great team and taking a further step in their career!

Role and Responsibilities
As the Digital Marketing Manager, you will be responsible for the following:
• Develop and implement online B2C sales strategies and plans to drive digital traffic and sales and manage within cost budget in the UK and Ireland.
• Develop efficient methods of testing propositions, channels and audience targeting techniques to deliver the optimal level of customer sales.
• Lead the development of the organisation's affiliate marketing program, taking a pro-active approach to building strategic business partnerships with 3rd parties and developing innovative affiliate propositions. Undertake real-time reviews of the impact of affiliate marketing campaigns on sales performance, and adjust incentive structures accordingly to deliver the maximum ROI.
• Take ownership of the Discovery strategy (Display, PPC and Social) from a sales perspective. Develop plans to optimise the discovery strategy.
• Effectively manage the media agency and other third party agencies/relationships to drive optimal performance and cost effectiveness. Ensure strategies & plans are defined, targets are in place & activity is regularly reviewed.
• Develop business cases for all significant activity, taking input from Finance and the Sales Planning and Execution Manager where required, and take ownership of activity P&Ls.
• Deliver a world class customer experience for subscription prospects, educating, informing and converting them to the right subscription products at the optimum price. Continually improve the core metrics of consideration and conversion including all checkout and funnel metrics.
• Work in collaboration with the Acquisition team to optimise online customer journeys across web, tablet and mobile platforms to drive acquisition and increase rates of conversion from casual to committed products, to ultimately deliver the maximum life-time value customers.
• Develop efficient multi-variant testing plans in order to maximise conversion across all campaigns and propositions, overseeing technical and creative development of multi-variant activities by the Technology and Marketing Communications teams.
• Integrate customer segmentation into the online experience, targeting offers and creative differently depending on customer attributes

Skill Set
The successful Digital Marketing Manager will have the following skills:
• Experience of online sales
• Demonstrable target driven approach to sales and ability to work under pressure
• Excellent verbal and written communication skills
• Experience of managing/ optimising online customer journeys
• Thorough understanding of tools and techniques used in online communications, SEO and affiliate marketing
• Thorough understanding of Marketing strategies and how Sales & Circulation can support the strategy of the organisation
• Deep understanding of shoppers and the newspaper industry
• Comparative understanding of all online marketing channels
• Expertise in performance monitoring / tracking and budget management
• Good at working as part of cross functional team

Apply below or to find out more information about the Digital Marketing Manager job, contact Megan Douglas on megan.douglas@opiliorecruitment.co.uk or call 0207 183 7145 quoting the reference MD2784.

Apply Back to Results

If this isn’t the right role for you, we are working on other Digital Marketing Jobs so please call Megan on 0207 183 7145 to discuss.

Refer a friend; if we successfully place someone you have referred to us, we will give you £200 as a thank-you!!


Megan Douglas

Megan Douglas

Recruitment Consultant

Megan specialises in: Digital Marketing, SEO, PPC, Ad Ops, PR and Comms.

E: megan.douglas@opiliorecruitment.co.uk
T: 0207 183 7145
M: 07870 415 785

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