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Digital Marketing Manager - Leicestershire

Type: Permanent Full-Time
Salary: £30,000 to £35,000 pa
Benefits: Pension and Benefits
Job Ref: AT2642
A new opportunity has just arisen to work in a rapidly expanding healthcare organisation and they are looking to recruit a dynamic, extremely talented and experienced Digital Marketing Manager to work closely with the Head of Digital on the digital strategy and online portfolio of projects. Currently, the company has 3 eCommerce websites with a plan to double that in the next 12 months, this is such an exciting time for a Digital Marketing Manager to join a growing company that uses leading-edge partnerships and tools to enhance their digital profile.
Role and Responsibilities
As the Digital Marketing Manager your responsibilities would include:

• Paid search management (budgets of £25k+ per month)
• Search engine optimization including on-page and off-page techniques (including technical SEO is a must)
• Usability, customer journey and accessibility
• Conversion rate optimisation (A/B testing) using tools such as VWO or Optimizely
• Project management with Design, Development and launch of new websites
• Website architecture and URL management when launching websites
• Developing and implementing a content strategy
• Use of various tools such as Google Analytics, Webmaster Tools, AdWords, Moz, Majestic SEO, Ahrefs, Social Media Management Tools etc.
• Email Marketing
• Interpreting and producing web statistical reports
• Assisting with any other ad-hoc digital marketing duties as required
• Providing support and assistance to the Head of Digital

Skill Set
A core requirement of the Digital Marketing Manager your attention to detail and the ability to think creatively and outside the box on projects.

You will have strong written and verbal English skills combined with a good eye for layout design, attention to detail and accuracy are absolutely essential.

Essential background for Digital Marketing Manager must include a minimum of 3 year's digital experience within an eCommerce field around:

As the successful Digital Marketing Manager you will have the opportunity to demonstrate a high level of competence in the following essential areas:

• The ability to balance priorities and manage time
• Project management and strict adherence to digital strategy.
• In depth knowledge of Google webmaster guidelines and algorithm updates and how to evaluate existing websites for potential problems
• Creating and editing copy for online publications and ability to upload, edit and create a range of content types.
• Ability to proof read copy and ensure an exceptionally high standard of accuracy is upheld.
• Website quality assurance and administration.
• Web tracking /usage reporting, interpretation, analysis and provide actionable insights.
• Complete understanding of Content strategy and how this can benefit
• Search engine optimization including link building and online advertising eg Pay Per Click.
• Competitor analysis
• HTML, CSS is not essential but a technical background is desirable (Wordpress, Joomla, Magento)

Apply below or to find out more information about the Digital Marketing Manager job, contact Ami Tyerman on ami.tyerman@opiliorecruitment.co.uk or call 0207 183 7145 quoting the reference AT2642.

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If this isn’t the right role for you, we are working on other Digital Marketing Jobs so please call Ami on 0207 183 7145 to discuss.

Refer a friend; if we successfully place someone you have referred to us, we will give you £200 as a thank-you!!


Ami Tyerman

Ami Tyerman

Recruitment Consultant

Ami specialises in: Commercial, Marketing and Technology in Birmingham

E: ami.tyerman@opiliorecruitment.co.uk
T: 0207 183 7145
M: 07972 563786

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