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Digital Marketing Executive - Walsall

Type: Permanent Full-Time
Salary: £20,000 to £25,000 pa
Benefits: Bonus, On-site car parking
Job Ref: JM2547
Digital Marketing Executive

An excellent Manufacturing firm with over 25 years of experience are looking for a Digital Marketing Executive. To be successful you will have graduated in digital media related subject .

Role and Responsibilities
As Digital Marketing Executive, you will be responsible for the following:

• Growth & Promotion of the Spares Business
• You will work with the Customer Services Manager to define and launch the Company offering of spares and accessories
• Define and agree implementation of the stock, pricing, packaging and operational service levels to support the offer
• Develop, support and implement the strategy to promote the Spares & Accessories offering including printed and digital media and advertising
• Develop appropriate transactional systems such as credit card / online purchasing
• Grow spares orders to achieve or exceed targets I line with the prevailing Company Business Plan
• Preparation and review of quotations for customers, sometimes on behalf of the field-based Area Business Managers.
• You will Lead the development and population of the website, working with an external web design company, designing the website to address the prevailing target market segments and strategic marketing intent of the Company
• Optimise the search ranking of the website through keywords, metadata and links to key industry websites within our target markets
• Manage website content to keep an ongoing flow of news and other fresh content to maintain rankings and promote new products & services
• Development and management of a B2B social media strategy in line with Company strategic plans
• Plan and execute E-mail campaigns as part of tactical marketing campaigns to grow sales
• Implement an E-business / credit card payment strategy in line with Company strategic objectives
• Data Mining to identify target organisations, job functions and specific names within the Company’s prevailing target market sectors and sub-sectors
• Sales Support withing Digital Marketing
• Preparation and review of quotations for customers, sometimes on behalf of the field-based Area Business Managers
• Use of Company CRM system and Pricing/Margin tools, Discount Authorities and delineation of Standard / Special products.
• Initial handling of customer commercial, technical and quality enquiries

Skill Set
• B2B Web content design & management
• Google Analytics (Digital Marketing Executive)
• E-Marketing Mailshot Design & Optimisation of Uptake
• As a Digital Marketing Executive you will need experience in Management of Social Media in B2B Environment
• Brochure Design
• Market Data Mining & Analysis
• Experienced user of CRM systems
• Understanding of Incoterms
• You wil have experience of preparation & Issuing of Quotations including Price / Margin / Discount Management
• Intermediate skills in Microsoft Excel

Apply below or to find out more information about the Digital Marketing Executive job, contact Jas Mann on jas.mann@opiliorecruitment.co.uk or call 0121 285 0145 quoting the reference JM2547.

Apply Back to Results

If this isn’t the right role for you, we are working on other Digital Marketing Jobs so please call Jas on 0121 285 0145 to discuss.

Refer a friend; if we successfully place someone you have referred to us, we will give you £200 as a thank-you!!


Jas Mann

Jas Mann

Senior Recruitment Consultant

Jas specialises in: Birmingham: Commercial, Digital Marketing, IT & Technical

E: jas.mann@opiliorecruitment.co.uk
T: 0121 285 0145
M: 07972 563 786

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