You’ve applied for your dream digital job and have secured an interview. You should now only be one or two steps away from making your next big career move. Now is the time to do some research and prepare for that interview. As a leading digital recruitment agency, we can outline what questions you are likely to be asked.

Prepare to be successful at your digital job interview

Now the interview is in the diary this is the time to set aside some time to research and prepare for the job interview to give yourself the best chance possible to be successful. This blog looks specifically at the types of questions you may be asked at the interview. Remember though that the interview is a two-way process so prepare for these to be asked but make sure you listen and react to the conversation. If the questions aren’t asked no problem – we just need to consider some of our responses to these questions should they be asked.

Be successful - research these 10 digital recruitment questions

If you have researched the company that is interviewing you in sufficient depth, you should be able to answer most of the questions in this area. Any other questions are likely to be about you so you should revisit your CV at this point and think about the achievements you have detailed. It is likely that the interviewer will probe deeper into these achievements so make sure you have additional information about these on the tip of your tongue. You must be confident with your facts and figures, whether they be open rates on emails or capital expenditure on your projects. Be prepared to talk about ROI on projects.


Here is our Top 10 most common question likely to be asked:


  1. Tell me about yourself


This is the classic opener and once the small talk of your journey, weather and current affairs is out of the way this is a gentle opener. It’s important here to summarise your qualifications, career history and abilities. Do it in a succinct way – giving enough detail but keep it short and punchy. The key tip here is to highlight experience relevant to the position (both the job and if applicable the industry).


  1. Why do you want to leave your current employer?


This is potentially a tricky question so never be negative about your current employer but demonstrate a desire to achieve other goals. It is best not to refer to salary as being a contributory factor unless you are being paid significantly less than the market rate. If you find your current employer difficult or boring to work with (it happens -we’ve all spent time doing jobs we haven’t enjoyed) don’t fall into the trap of talking about the specifics. Be professional, succinct and upbeat and focus on the opportunity the role you are interviewing for presents you.


  1. What do you dislike about your current role?


This question is significantly different to the one above. What the interviewer wants to ascertain here is whether the aspects you dislike in your current role are also present in the position in question. The best approach is to highlight an aspect of your current company which differs from their company or role. Maybe you will get more responsibility, a bigger team, bigger budgets or higher profile projects.


  1. What are your strengths?


This is a fantastic opportunity to showcase your talents. Pick 3 or 4 strengths and provide relevant examples. Remember to try and relate them to the job you are applying for if possible - whether that’s the job function, industry or sector etc.  Strengths to consider are ability to learn quickly, positive attitude, technical ability and a determination to succeed.


  1. What is your greatest weakness?


Nobody looks forward to this question. Who wants to admit to a weakness especially in a job interview? Our advice to easily answer this question is to minimise the weakness and emphasize the positive. Avoid personal characteristics and focus on a professional work orientated one. So, for example “I’m a strategy and ideas person and sometimes don’t always think about all the small details but that’s way I make sure I have a detail orientated completer finisher on my team” 


Some “safe” weaknesses and positives you might want to consider include:

  • Being too critical of yourself (but you are working on focussing more on your achievements)
  • Trying too hard to please everyone (but you are working on prioritising the important and the urgent and handling people’s expectations)
  • Being unfamiliar with the latest software (as your current employer doesn’t use it but you are a quick learner and have already picked up a certain amount of knowledge independently)
  • Being too demanding of your team (but you are working on focusing on achievements rather than missed deadlines)


  1. How would your colleagues describe you?


This is worth some real thought before the interview – how would they describe you? Would how they describe you fit your own examples of your strengths and weaknesses? The interview is a two-way process, a conversation where you and the recruiter are finding out about each other and the role. Everyone wants a good fit so genuinely think about how you are viewed in your current role. Work isn’t about popularity so the interviewer is interested in your success in your current role and if you can bring that to this company. As with all these questions keep your answers punchy and to the point and try and link your answer to the role you are being interviewed for.


  1. Why you have made career moves and gaps on your CV


If you have gaps on your CV you need to be able to talk them and explain them. Maybe you’ve had a period working short term contracts whilst looking for the right permanent role. Maybe you took time out for a period to reassess your career. Whatever the reasons make sure you can explain them – one person’s “three months looking for a role after redundancy” is another person’s “taking a three-month sabbatical to reassess and research your next career move”.


Be prepared to talk about career moves – why did you leave X company for Y company. Once again keep it positive – don’t say it was to have a shorter commute to work (even if that was the reason).


  1. What has been your biggest achievement?


Another terrific opportunity to highlight something amazing to wow the interviewer. We keep saying it but keep your answer focused, punchy and give all the salient points without waffling or drifting off into fine details. This is the thing your most proud of after all so you could talk for hours. If it helps you might want to think about this answer using the STAR structure (which is a tool used mainly for answering competency based interview questions).


Briefly think about the achievement and frame your response along these lines (which will help you keep it pertinent, relevant and to the point).


Situation – Set the scene

Task – Outline what was required

Action – Explain what you did

Result – What was the outcome


  1. What can you bring to the company.


At first glance, this can seem quite a wide-ranging question but refer to the role and the job description and put yourself in the position of the interviewer. What are they looking for and tailor your response to the specifics of the job and examples of what you have done in your career which might help them achieve that.


10. Long term career plan.


The interviewer is interested in how you see your career developing. This question can be tied somewhat to question seven. Is this move part of a career progression? Are you hoping to gain a promotion at this company in a couple of years? Don’t be afraid to say you are ambitious but be slightly cautious how you answer if the only available “next job” is the person interviewing you.


15 more questions successful candidates prepare for


  • What you would have done better with hindsight.
  • Why you are interested in this role.
  • Why do you want to join us?
  • How much do you know about the role?
  • What attracted you to the role?
  • What skills and experience do you have that make you suitable for the position?
  • How do you cope under pressure?
  • What do you enjoy about your current role?
  • Which part of this role is least attractive to you?
  • What is the biggest mistake you have made?
  • What are you long term goals?
  • Why should I employ you?
  • What skills can you bring to the company?
  • How do you like to be managed?
  • Do you prefer to work as a team or an individual?


Be successful with these recruitment tips and strategies


We’ve been operating in the digital recruitment space for a decade so know a thing or two about recruiting the best talent. We spend a lot of time preparing our candidates for the job interview process. We have a series of blogs that can help you succeed in securing your next digital job.

If you enjoyed this blog you may want to take a look at these:

6 Interview Tips From Opilio

10 Questions For Your Digital Job Interview

Megan Douglas

Senior Recruitment Consultant

Megan specialises in: Digital Marketing, SEO, PPC, Ad Ops, PR, Comms & eCommerce

07870 415 785
0207 183 7145


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