The 2017 digital news report – fake news, digital trends & trust
The 6th annual global digital news report makes for fascinating reading. The study is commissioned by the Reuters Institute for the Study of Journalism to understand how news is being consumed in a range of countries. Research was conducted by YouGov using an online questionnaire during January & February 2017. Some focus groups were also used. This link has full details of the research methodology.
The 2017 digital news report
The full report can be found on this link. It’s an interesting read for anyone interested in digital media or the digital world. It runs to over 100 pages so we’ve picked out a few headline findings and go on later in the blog to pull out some specific United Kingdom survey results. The full report has summaries from different countries so has a fully global outlook.
The 2017 digital news report executive summary
In the world of fake news, you might think that there is little trust in news organisations but interestingly the researchers have found that “the internet and social media may have exacerbated low trust and ‘fake news’, but we find that in many countries the underlying drivers of mistrust are as much to do with deep-rooted political polarisation and perceived mainstream media bias.”
In terms of media companies being able to monetise digital content, the outlook remains difficult but findings indicate that ad-blocking is no longer growing and online subscriptions are growing in some countries.
The 2017 digital news report key findings
The 2017 digital news report UK Summary
Brexit has been the major issue in the UK and the unplanned election. The Brexit campaign, vote and aftermath has been polarising. The UK also has a strong public broadcaster (the BBC) which affects the media landscape.
The key finding from the research was that trust in the UK reduced by 7% in the wake of the Brexit campaign. Also, the role of the BBC came under scrutiny, with the referendum taking place when the corporation was seeking a new charter.
Overall, print ad spending fell by 13% in 2016 with Facebook and Google being the main beneficiaries of the move to online. Partly because of these trends the Guardian newspaper (which lost over £100m in the last two years) lost 250 jobs in the UK.
Many publishers are pursuing diversified revenue streams including membership, paid content, e-commerce, and events. The Financial Times has around 550,000 paid digital subscribers The Times has around 200,000 digital subscribers.
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