by Sheba Karamat - 10th January 2015
Want to stand out from the crowd? Want your online business to be the centre of attention for all online buyers and users? The smart way to attract traffic to your web page or online business is by determining and then leveraging the right search marketing tools. With a success rate of achieving 51% higher traffic, organic search marketing is the way to go for your business.
In simple words, organic search results are the listings or results turning up on top on search engines due to their keyword relevancy to the searched terms. In contrast to paid advertising, they are exempted from PPC diplomacies or other monetary payments.
The term organic search came into the limelight when internet theorist John Kilroy used these words in his article published in 2004, concerning paid search marketing.
Over the years, Google, Yahoo and Bing had been struggling on how to distinguish paid advertising from unpaid search results as the resemblances linking the two were hardly noticeable for users. So distinctions were made on the basis of different background colours or labelled texts highlighted links or the placement of these paid ads to ease the confusion.
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