There is huge debate about gender diversity in the workplace and specifically if there is a bias in the salaries that men and women receive. A recent study by LinkedIn looking at the workforce in the United States saw an equal representation of gender but a disparity in the jobs women are hired for and the associated compensation.


Women promote themselves — and their successes — less


The LinkedIn study of member profiles during one year showed that men tend to include more information, tout their skills more aggressively, and have larger networks on LinkedIn than their female counterparts. They went on to reveal that:


  • Men tend to skew their professional brands to highlight more senior-level experience, often removing junior-level roles altogether.
  • Women are more likely to have shorter profile summaries.
  • Women on average include 11% less skills than men on their LinkedIn profile, even at similar occupations and experience levels.


Differences emerge in the roles men and women are applying for


The second part of the study revealed that men and women are pursuing different types of careers. During the 12 months of the study, LinkedIn member data shows women have applied for more roles in administrative, marketing, customer service, and human resource functions. On the other hand, among the top 10 most-applied-for roles for men and women, four of these jobs were the same: software engineer, project manager, business analyst, and account manager.


Top 10 Most Applied-For Roles: Women


  1. Administrative/Executive Assistant
  2. Project Manager
  3. Account Manager
  4. Customer Service Representative
  5. Business Analyst
  6. Marketing Manager
  7. Software Engineer
  8. Human Resources Generalist
  9. Marketing Coordinator
  10. Program Manager


Top 10 Most Applied-For Roles: Men


  1. Software Engineer
  2. Project Manager
  3. Business Analyst
  4. Account Manager
  5. Sales Representative
  6. Operations Manager
  7. Financial Analyst
  8. Program Manager
  9. Product Manager
  10. Data Analyst


But it's not just this research from LinkedIn (that focusses on US members only) that highlights gender inequality specifically when it comes to salary.


Female stars call on BBC 'to sort gender pay gap now'

The salaries, published in the corporation's 2016/17 annual report revealed two-thirds of its stars earning more than £150,000 were male (with Radio 2 DJ Chris Evans the top-paid on between £2.2m and £2.25m). Claudia Winkleman was the highest-paid female celebrity, earning between £450,000 and £500,000.


Education Secretary Justine Greening said the BBC's gender pay gap was "hard to justify", while Labour leader Jeremy Corbyn said discrepancies were "astronomical".


Birmingham Council’s equal pay bill hits £1 billion

Birmingham Council is having to settle claims with thousands of female workers totalling £1.1 billion following an agreement with trade unions to settle up to 11,000 outstanding claims. That is equivalent to £1,100 for every Birmingham citizen.


Thousands of mainly women workers have received, or are set to receive, payments worth anything up to £100,000 after successfully proving unfair discrimination.


Cases arose because, under the Single Status Act, jobs of equal value could be compared. Many women cleaners, cooks and carers were not given bonuses which were available in male dominated, roles such as binmen and road workers.


About Opilio Recruitment

We’ve been operating in the digital recruitment space for a decade so know a thing or two about recruiting the best talent.  Digital recruitment is what we do. We know that the single greatest asset to any business are its people and it is our job to find exceptional talent.

Opilio Recruitment is the go to digital recruitment agency for global brands, tech start ups and everything in between, simply put we are connected with the best in the industry.

If you want to improve your LinkedIn profile (on average, LinkedIn members with five or more skills receive up to 17X more profile views) take a look at this related blog for some hints and tips:

8 Tips To Improve Your LinkedIn Profile

Abu Alasow

Abu Alasow

Recruitment Consultant

Abu specialises in: Digital Marketing, SEO, PPC, Ad Ops, PR, Comms & eCommerce

0207 183 7145


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