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How Google Defines Quality Content

by Niki Park - 8th July 2015

Digital Marketing

How Google Defines Quality Content

Every online business, irrespective of the size, wants a definitive answer to that question to be able to increase visibility. The search engine giant assigns a quality score to every website. Google’s measure of quality changes dynamically with Google’s ever-evolving algorithms. Put simply, the big G wants its users to view sites with the most relevant content first, and then others. So how does any content qualify as Quality Content? Let’s see!

Content Engagement

Content that pitches directly to your target audience and provides instant solutions to what they are looking for is labeled quality content. Google uses a number of engagement metrics, such as bounce rate, to determine how engaging the content on your web page really is.

Authorised Web Pages

Page authority, as well as author’s reputation, influences your quality score greatly. Expertise and trust are the two most important factors that are taken into account to determine a page’s quality score, and both of these factors follow the other. If your content is insightful and portrays your expertise well, the trust factor will automatically increase too. This will ensure your web page is ranked well in the SERPs (Search Engine Results Pages).

Quality of Content

Creating good content is both a skill and an art, necessitating passion, creativity and dedication, which can only be mastered over time. What makes any content quality content?  Its power to engage readers into reading till the very last period!

Optimised Websites

Google determines whether your content is designed to target search engines or humans. Optimization is the ultimate goal. Recent SEO guidelines require that the content marketed is on-point and delivers relevant information in the right format, fulfilling the target demographics’ interest. In order to create quality content, advise your marketing team to steer clear of tactics like excessive use of keywords to fool the search engine, and link spamming.

Major Quality Determinants

  • User experience matters: The intuitiveness of the website interface and the user experience as a whole matter a lot from a SEO perspective. Google determines your rankings based on how much time users spend on your website.
  • Organic keywords are key: The concept of stuffing your web page with high search volume keywords for your industry is now considered a bad move. Keywords of relevance should naturally comprise in the title and the content, not forcefully inserted. Density should also not be higher than 0.5% – so, let’s say you have a 500 word blog; your target keywords must not be repeated more than 2-3 times throughout the content or you would otherwise risk Google penalising the content for keyword stuffing.
  • Backlinks are now losing their significance: There has been a visible decline in the correlation between search engine rankings and backlinks. Google has made changes in their search algorithm with recent updates to combat unnatural link building.

All of this shouldn’t exactly come as a surprise. The key is to craft content that is designed to talk to your target audience, not search engines or algorithms. That is how your content will be labeled as quality content by Google.

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