by Niki Park - 8th July 2015
Every online business, irrespective of the size, wants a definitive answer to that question to be able to increase visibility. The search engine giant assigns a quality score to every website. Google’s measure of quality changes dynamically with Google’s ever-evolving algorithms. Put simply, the big G wants its users to view sites with the most relevant content first, and then others. So how does any content qualify as Quality Content? Let’s see!
Content that pitches directly to your target audience and provides instant solutions to what they are looking for is labeled quality content. Google uses a number of engagement metrics, such as bounce rate, to determine how engaging the content on your web page really is.
Page authority, as well as author’s reputation, influences your quality score greatly. Expertise and trust are the two most important factors that are taken into account to determine a page’s quality score, and both of these factors follow the other. If your content is insightful and portrays your expertise well, the trust factor will automatically increase too. This will ensure your web page is ranked well in the SERPs (Search Engine Results Pages).
Creating good content is both a skill and an art, necessitating passion, creativity and dedication, which can only be mastered over time. What makes any content quality content? Its power to engage readers into reading till the very last period!
Google determines whether your content is designed to target search engines or humans. Optimization is the ultimate goal. Recent SEO guidelines require that the content marketed is on-point and delivers relevant information in the right format, fulfilling the target demographics’ interest. In order to create quality content, advise your marketing team to steer clear of tactics like excessive use of keywords to fool the search engine, and link spamming.
All of this shouldn’t exactly come as a surprise. The key is to craft content that is designed to talk to your target audience, not search engines or algorithms. That is how your content will be labeled as quality content by Google.
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