All start-ups have the same fundamental commercial needs and issues to manage. They need to set and deliver on a commercial strategy that will define and sell their product, whilst looking after their growing customer base. Digital and technology will be the main driving forces behind any successful company – and for digital start-ups, they will actually be the service on offer e.g. apps, SaaS software or digital content.
This is the perfect time to create a digital start-up as factors such as the lower costs of technology and social media are facilitating entry for savvy, commercially-minded entrepreneurs. Embarking on the challenges of launching a successful digital start-up will require you to go through certain phases, each have different needs and issues that require different levels of resource/staffing within the business:
Your initial team may only be the founders, developers, designers, sales or business development person and possibly one or two customer service staff. The latter is crucial if you offer IT or a digital service with ongoing and or after-sales support.
The team you build needs the skills to help you achieve your vision… and for a short while it might be a fast-paced working environment where everyone needs to be fully committed.
What to do as Your Digital Start-up Commercially matures…
The next phase is 'Scale Up' which is focussed on growing the company in all areas. This isn't just limited to product functionality and technical infrastructure. Your commercial team and processes need to grow to bring in all the new users, and look after them professionally. If you do a great job this also should super charge your growth through user referrals.
Typically, as your client base increases, your commercial resources will also become increasingly stretched. People resources and even the tools & technologies used within your company might no longer fulfil your requirements. These areas will all need to be continuously evaluated and changes made, such as:
Digital Entrepreneurs now have great opportunities to provide their customers (B2B and B2C) with high quality services, ongoing and after sales support. In order to do this they need to hire a strong commercial team, who can bring with them their invaluable experience of working for similar digital sales focussed companies. Digital Start-up owners can build strongly identifiable commercial brands as well as increasing their customer base & loyalty very rapidly in today’s commercial economy.