5 quick ways to boost your LinkedIn profile to get a dream digital job


LinkedIn feels like it's been around forever but in fact it only launched in 2003. It took until 2007/2008 for it to truly go global and push through the 10 million member mark but in the 10 years since it has grown massively. These days it has over 500 million members and was acquired by Microsoft in April 2017.


Quick, easy and impactful profile tips to land your new digital job


There are 10 million jobs posted on LinkedIn and 96% of recruiters use LinkedIn to vet potential candidates. If you are serious about finding a new job, networking or taking part in industry related debate then it's imperative that your LinkedIn profile is as good as it can be. Here are our 5 best tips to make sure your profile is presented professionally and to maximise your chances of landing the digital job you want.


  1. Customize your public profile URL


When you join you are given a long an impersonal url with lots of numbers in it. Nothing wrong with that but its really really simple to change it to something better. What's better James Smith 24734653865 or James Smith?


To change your public profile URL:

  1. Click your icon at the top of your LinkedIn homepage.
  2. Click “view profile”.
  3. On your profile page, click “edit your public profile” in the right hand side navigation.
  4. Under the section “edit public profile URL” in the right hand side navigation, click the “edit” icon next to your public profile URL.
  5. Type the last part of your new custom URL in the text box.
  6. Click “save”.


For more information see  this section in LinkedIn help that explains it in more detail.


  1. Check your profile picture, add a background picture


You don't need a professional photo but you must not have an unprofessional one. Pictures of your cat, your children, drinking beer or wine or wearing your English Civil War reenactment uniform should be saved for Facebook. Often you can use one you may have on your current employer's website. If not it's simple enough to take one with a smartphone and upload it via the LinkedIn app. Remember, wear clothing and pose appropriately to reflect your industry or the type of company you are working for.


The background image (which sits just about your profile image) can only be added via desktop and it's slightly trickier (technical term) in terms of making sure it's the right size and so on. This LinkedIn help section explains how to do it step by step. For the actual image the same rules apply as your profile photo although there may be a bit more license to be more creative. If you work in financial services in a big city then you could use a cityscape, if you work in agriculture then the countryside. You get the idea (but no cats or hobby related photos).


  1. Experience


It sounds obvious but keeping your experience up to date makes a big difference. The important thing is to keep on top of it even if you’re not actively looking for  new job. Too often we speak to candidates that only update their profile when they’re ready (or are forced) to look for another job. Recruiters are looking for candidates all the time to fill jobs they are recruiting for. You may not be actively be job hunting but be aware that a new digital job might come your way even if you're not looking.


Members with “up to date” positions are discovered up to 18x more in searches by members and recruiters


  1. Skills & Endorsements


Your profile is all about letting others know what your skills are so they can match you to the right job or networking opportunities. 5 is the minimum you should be aiming for since members with 5 or more skills listed are contacted (messaged) up to 33x more by recruiters and other LinkedIn members, and receive up to 17x more profile views.


Make sure  your skills are listed in order of the strengths you want to be known for. LinkedIn automatically  targets endorsers for those top skills you’ve prioritized, and the more endorsements you have for your  skills the higher you rank in search results.


Ask previous employees or colleagues for endorsements and be prepared to write some in return.


  1. Add a summary, experience and goals


A summary is an elevator pitch for yourself and lets you tell your story - who you are, your experience, what you are interested in and the goals you would like to achieve. A summary of 40 words or more makes it more likely to be found in a search.


About Opilio Recruitment

We’ve been operating in the digital recruitment space for 7 years so know a thing or two about recruiting the best talent.  Digital recruitment is what we do. We know that the single greatest asset to any business are its people and it is our job to find exceptional talent.


Opilio Recruitment is the go to digital recruitment agency for global brands, tech start ups and everything in between, simply put we are connected with the best in the industry.

Omar Sadik

Senior Recruitment Consultant

Omar specialises in: Account Managers / Directors, Media Sales, Agency Sales, SAAS Sales and Business Development

0207 183 7145


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